Evaluation Question 1.

1) In what ways does your media product use, develop or challenge forms and conventions of real media products? 

For my video I wanted it to be like popular pop videos today. I wanted my video to have some different ideas but have the same standard and diversity that all the other music video have today. Music videos today are pushing the boundaries, not in the ways that they used to but instead by making the audience use there imagination and get lost in the music video- I believe that they want people to not only get lost in the song but also in the music video.  To see how to get this effect I had to look into other music videos, I looked into the videos from Lorde as although this was my so her music and music videos are very dream like (this is how I knew it was right for the song) and I wanted to see what ideas she had got. In her video "Tennis Court" it is very simple yet very effective, It is simply her sitting in a dark room with bright lights flashing to the music. Although this is not dream like it is very effective and doest show the audience that the song is about so you have to listen and find out your self. Another video that is unlike my song but uses the dream and Katy Perry's "Last Friday Night" although this is a lot different from anything I would do with my song, the idea that she wakes up in the messy room looking the way she does and then having the flash backs to the night before when it was all "perfect" was somewhat the idea I was going for in my music video. I wanted it to seem that she did live in a horrible place didn't have much money but it didn't matter because she was okay with it and could dream. I wanted to keep in the norm for music videos and be aware of the fact this is a pop video but I also wanted to make my video stand out and be like the videos these days that make you think about what your watching. I believe my music video does this. My plan all the time with this music video was to have in in a dream, make the audience understand and see what she is going through but also see it in there own light, in the way that they want to see it and understand it. The main reason why I used this convention is because in the modern day every body has a "dream" and I wanted to use that for my video to appeal to the viewers.
My video also I believe developed normal forms and conventions, the reason for this is my use of locations. I travelled a lot through out the making for this music video into natural places- this I don't believe is done that much in midden music video making. They use a studio and have everything there however I believe that going to the place and working with the weather and different timings changes the whole feel of the video unlike when you do it in a studio.
I believe my music video also challenges modern forms and conventions of real media products because it seems more real. Its not likely that even for a music video Rhianna or Queen B are going to be seen in a dark ally or under a cold bridge singing how there not proud of there address. This is how I wanted my music video to differ. I wanted it to be real (in the real parts) and dreamy in the dram parts, and I knew the only was I was going to be able to do this was by pushing the boundaries and not letting anything give away that it was warm and she had a home. For the first part I used a old bridge we where underneath it and it had old blankets and writing all over the walls which gave a great feel, I went there early in the morning on a sunny day so that I would get  the cold morning light- which I did. I also go my actress to dress in many old and baggy clothes, these meant that she looked cold and like she didn't have the money to pay for clothes for fashion or size just warmth. I go her to put a light layer of light make up on and nothing on her lips so they looked dry and like she hadn't eaten. Her hair was messy like she didn't have the funds to brush it and this all added to the effect. It gave the video a scarily realistic view of what people have to go through living in today's world, where like in my video some people have it all (in her dream) the dresses the houses the animals but also some people don't have anything. But this is not to say that they are not as happy. This is how my music video challenged normal forms and conventions as it not only showed the good side of life but also the bad side.